In the fast-paced world of social media, staying ahead of trends and understanding your audience is key. Twitter (now X) has long been a hub for real-time conversations, breaking news, and viral content. But with millions of tweets published daily, how do marketers, brands, and creators ensure they’re tracking the right conversations? The answer is simple: Twitter hashtag tracking tools.

Hashtags are more than just trendy keywords. They help categorize conversations, track campaigns, monitor competitors, and gauge audience sentiment. Tracking them effectively can skyrocket your social media strategy, increase engagement, and provide valuable insights into your brand’s performance.

In this guide, we’ll cover the 10 best Twitter hashtag tracking tools, their features, pricing, and how to leverage them to amplify your social media strategy in 2025.

What Are Twitter Hashtag Tracking Tools?

Twitter hashtag tracking tools are platforms or software that allow you to monitor hashtags in real time. These tools collect data about how hashtags are performing, who’s using them, engagement levels, and trends over time.

Unlike manually searching for hashtags on Twitter, tracking tools give you structured analytics, saving time and providing actionable insights. They are especially useful for:

• Businesses tracking campaign performance
• Marketers optimizing content strategies
• Influencers monitoring engagement trends
• Social media managers analyzing competitor hashtags

With these tools, you can easily understand which hashtags resonate with your audience, spot trending topics, and make informed decisions to improve your content strategy.

Benefits of Using Twitter Hashtag Tracking Tools

Using Twitter hashtag tracking tools offers several benefits that help businesses and content creators grow their presence effectively:

1. Track Campaign Performance

Hashtag tracking tools help you measure the reach and engagement of branded campaigns. You can see exactly how many people are interacting with your hashtag and how far it’s spreading.

2. Spot Trending Topics Early

Tracking popular hashtags helps you stay on top of trends. By identifying trends early, you can create timely content and engage in relevant conversations to increase visibility.

3. Measure Engagement & Reach

These tools provide detailed analytics, including impressions, engagement rate, and audience demographics. This data helps optimize content for maximum reach.

4. Monitor Competitors

Keep an eye on competitor hashtags to understand their strategy and find opportunities to outperform them.

5. Understand Audience Sentiment

Advanced tools offer sentiment analysis, showing whether your hashtag usage is generating positive, neutral, or negative reactions.

6. Improve Content Timing

By analyzing peak engagement times for hashtags, you can schedule posts to reach more people effectively.

How We Selected the Top Tools

We carefully selected these top 10 Twitter hashtag tracking tools based on the following criteria:

• Accuracy of real-time tracking
• Comprehensive analytics and insights
• Sentiment analysis capabilities
• User-friendly interface
• Pricing and value for money
• Integration with other platforms
• Reliability and brand reputation

With these factors in mind, we’ve compiled tools that suit everyone—from beginners to advanced social media managers.

10 Best Twitter Hashtag Tracking Tools

Here are the top 10 hashtag tracking tools you can use to boost your social media strategy:

1. Tagembed – Best for Real-Time Hashtag Monitoring & Embedding

Overview:
Tagembed is a powerful social media aggregator that allows businesses to track hashtags, create feeds, and embed them directly on websites.

Key Features:

• Real-time Twitter hashtag tracking
• Aggregates content from multiple hashtags
• Auto-updates as new tweets appear
• Customizable feed layout
• Embeddable widget for websites

Pros:

• No coding required
• Fully responsive
• Supports multiple social media platforms

Cons:

• Advanced analytics may require higher-tier plans

Pricing:

• Free plan available
• Paid plans start at $14/month

Best For:
Brands, agencies, and marketers looking to track hashtags and embed live twitter feeds on websites.

2. Brand24 – Real-Time Social Listening Tool

Overview:
Brand24 is a social listening tool that tracks hashtags, mentions, and keywords in real time.

Key Features:

• Monitors hashtags across multiple social media platforms
• Provides sentiment analysis
• Identifies influencers using specific hashtags
• Alerts for trending hashtags

Pros:

• Real-time monitoring
• Detailed analytics and reporting
• Supports multiple languages

Cons:

• Free trial available but limited features

Pricing:

• Plans start at $49/month

Best For:
Businesses looking for comprehensive social listening and competitor monitoring.

3. Keyhole – Advanced Hashtag Analytics

Overview:
Keyhole is an analytics platform for brands, marketers, and social media managers to track hashtags, URLs, and keywords.

Key Features:

• Real-time hashtag tracking
• Influencer tracking
• Historical data access
• Custom reports and dashboards

Pros:

• Visual analytics dashboards
• Multi-platform tracking
• Easy-to-use interface

Cons:

• Higher pricing for premium features

Pricing:

• Plans start at $79/month

Best For:
Brands running large campaigns who need deep insights.

4. Sprout Social – Social Media Management & Hashtag Monitoring

Overview:
Sprout Social is a complete social media management platform with robust hashtag tracking features.

Key Features:

• Track hashtag performance across campaigns
• Competitor analysis
• Engagement metrics
• Social listening and reporting

Pros:

• All-in-one social media platform
• Team collaboration tools
• Easy reporting

Cons:

• Expensive for small businesses

Pricing:

• Plans start at $249/month

Best For:
Businesses needing both management and hashtag tracking in one platform.

5. Hootsuite – Schedule & Track Hashtags

Overview:
Hootsuite is a popular social media scheduling tool that also tracks hashtags.

Key Features:

• Monitor hashtag mentions in streams
• Schedule posts for maximum engagement
• Analytics dashboards for hashtags

Pros:

• Easy to use
• Multi-platform integration
• Good for team collaboration

Cons:

• Limited reporting in the free version

Pricing:

• Plans start at $99/month

Best For:
Small to medium businesses managing multiple social accounts.

6. TweetDeck – Free Real-Time Monitoring

Overview:
TweetDeck (by X/Twitter) is a free tool for real-time monitoring of hashtags and accounts.

Key Features:

• Multi-column layout for hashtags
• Real-time updates
• Track multiple accounts simultaneously

Pros:

• Free
• Simple interface
• Real-time notifications

Cons:

• Limited analytics
• No historical data

Best For:
Individuals, influencers, or small teams monitoring hashtags in real time.

7. RiteTag – Hashtag Suggestions & Analytics

Overview:
RiteTag helps you find trending hashtags and provides real-time analytics on their performance.

Key Features:

• Color-coded insights (green = trending, red = poor engagement)
• Hashtag suggestions for images and text
• Integrates with social media schedulers

Pros:

• Instant suggestions
• Helps improve reach and engagement

Cons:

• Advanced analytics require a subscription

Pricing:

• $49/month

Best For:
Content creators and marketers looking to optimize hashtags in real time.

8. Twitonomy – In-Depth Analytics

Overview:
Twitonomy offers detailed analytics for hashtags, Twitter accounts, and engagement metrics.

Key Features:

• Hashtag tracking
• Tweet analysis and visual charts
• Track retweets, mentions, and replies

Pros:

• Free basic version
• Export data to Excel or PDF
• Detailed visual analytics

Cons:

• Interface feels outdated

Pricing:

• Premium plans start at $19/month

Best For:
Marketers who want visual and detailed hashtag reports.

9. Mention – Real-Time Social Monitoring

Overview:
Mention monitors hashtags, keywords, and brand mentions across the web and social media.

Key Features:

• Track hashtags in real time
• Competitor tracking
• Sentiment analysis
• Alerts for trending hashtags

Pros:

• Multi-platform support
• Real-time alerts
• Collaboration-friendly

Cons:

• Learning curve for beginners

Pricing:

• Plans start at $49/month

Best For:
Businesses focused on brand monitoring and competitive intelligence.

10. Hashtracking – Event & Campaign Focused

Overview:
Hashtracking specializes in tracking hashtags for events, campaigns, and conferences.

Key Features:

• Live reporting
• Engagement metrics
• Follower growth tracking
• Historical hashtag analytics

Pros:

• Perfect for live events
• Detailed analytics
• Real-time dashboard

Cons:

• Not ideal for general hashtag monitoring

Pricing:

• Plans start at $29/month

Best For:
Event organizers, marketers, and campaign managers.

Comparison Table: Top Twitter Hashtag Tracking Tools

Tool	Best Use Case	Real-Time Tracking	Sentiment Analysis	Pricing	Ease of Use
Tagembed	Embedding & monitoring	✔	✔	Free-$14/mo	Easy
Brand24	Social listening	✔	✔	$49/mo	Medium
Keyhole	Campaign insights	✔	✔	$79/mo	Medium
Sprout Social	All-in-one social tool	✔	✔	$249/mo	Easy
Hootsuite	Scheduling & tracking	✔	✔	$99/mo	Easy
TweetDeck	Real-time monitoring	✔	❌	Free	Easy
RiteTag	Hashtag suggestions	✔	✔	$49/mo	Easy
Twitonomy	Analytics & charts	✔	❌	$19/mo	Medium
Mention	Brand monitoring	✔	✔	$49/mo	Medium
Hashtracking	Event & campaign	✔	❌	$29/mo	Easy

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How to Choose the Right Hashtag Tracking Tool

To pick the perfect tool for your strategy:

1. Define your goals – Brand monitoring, campaign tracking, or influencer analysis
2. Budget considerations – Free vs premium features
3. Real-time tracking – Essential for timely campaigns
4. Sentiment analysis – Crucial for understanding audience perception
5. Team size & collaboration – Some tools support multi-user access
6. Reporting & integrations – Export options, dashboards, and integrations matter

Pro Tips to Improve Your Twitter Hashtag Strategy

• Mix branded and trending hashtags
• Track competitor hashtags for inspiration
• Monitor sentiment to avoid negative perception
• Use hashtags based on content categories
• Track peak posting times
• Continuously optimize based on analytics

Conclusion

Hashtag tracking is no longer optional—it’s essential for brands, marketers, and social media managers in 2025. Using the right Twitter hashtag tracking tools, you can monitor trends, track campaigns, analyze engagement, and make data-driven decisions.

Whether you’re a small business, a creator, or a marketing agency, tools like Tagembed, Brand24, Keyhole, Sprout Social, and Hootsuite make hashtag monitoring efficient and actionable.

Start tracking hashtags today and transform your Twitter strategy into a powerful growth engine.