With a whopping number of around 353 million active users, Twitter is without a doubt one of the highest used platforms by internet users. 

Over the years, Twitter has emerged as a microblogging platform that is leveraged by the masses to openly voice out their opinions. 

Be it a political debate, an ongoing controversy, or a much-awaited final episode of a trending web series, the Twitterati openly discuss the same in the form of Tweets. 

Businesses are always on the lookout for means and ways of using social media to increase their brand’s social presence and value to increase their conversions and sales. 

Over the years, brands have started utilizing the strategy to embed feeds into their websites to increase engagement and to build social proof. 

Since Twitter has grown to become one of the most highly used social media platforms, businesses use Twitter feeds to promote their products and services on the platform. However, they often get confused about what strategies to utilize to maximize the visibility of their tweets on the platform. 

In this blog, we have listed the Top 10 tactics to leverage Twitter feeds for increasing the visibility of your tweets and make the best use of them! 

Keep reading! 

Top 10 Strategies To Increase The Visibility Of Your Tweets 

1. Present High-Quality Content To Your Audience 

You must have heard of the phrase ‘Content Is King’ and they don’t just say it for the heck of it. Good quality content is of utmost importance if you wish to improve your visibility on Twitter. A well-researched and put-together Tweet will surely garner more attention and give you those extra likes. 

Take extra time to create content that is valuable for your followers to get them interested and compel them to come back and retweet your content. 

2. Engage your audience by Embedding Your Twitter Feed On Website 

Another efficient way to improvise the visibility of your tweets is by embedding them on your website. Embedding social media feeds on the website is one of the best marketing strategies to increase traffic flow on your website. 

Some social media aggregation tools easily collect and curate feed from Twitter and embed it effortlessly into your website. There are a few tools using which you can customize the twitter widget according to the overall look and feel of your website. 

Embedding is not as technical as it sounds and can be performed with ease without any technical expertise! The users who visit your website can get attracted to your Twitter account after you embed Twitter feed and may immediately start following and retweeting your content! 

3. Use Latest Trending Hashtags To Win The Race

Hashtags have over the years have emerged as a common sight on Twitter and hardly are there any tweets without hashtags on Twitter. 

The main motto of hashtags is to discover content easily and adding them can ultimately help garner more attention from your users. 

However, be careful while using Hashtags. Too many of them will decrease the readability of users. Search for the most suitable hashtags and use 2-3 of them to increase your chances of getting more views. 

4. Use easy to understand language with CTA’s

As much as using fancy language may feel compelling and cool, what is the point of using a language that would not be understood easily by the audiences? 

At the end of the day, there are all kinds of readers on social media and you need to cater to all kinds of masses. 

Reminder – Always include Call To Action in your content. 

Imagine you are scrolling through your feed and see an attractive piece of content saying – 

• Like
• Comment!
• Hurry Now! 
• Limited Seats Available
• Follow 
• Read
• Check now 

After reading this content, there is a high chance you may react or take an action. 

Similarly, your audience may also feel the need to react or enquire immediately if the content is clear and powerful enough to grab their attention! 

5. Mention influencers to increase brand/product visibility

Your content becomes more influential and powerful when it is promoted by a famous face in your area of industry. 

Take some time out to mention handles(@) of famous influencers to increase your visibility and awareness. It will highly improve the chances of getting more likes, retweets, or comments in return. 

Since the mention will be displayed on their Twitter feed as well, it can skyrocket your follower base and ultimately your conversions and sales too! 

6. Share Links To Increase The Engagement 

Adding links to your content is another efficient tactic to boost the visibility of your tweets. Surveys suggest that tweets with links receive much more engagement and views as compared to tweets without any links. 

However, be careful! Adding extremely long links & URLs can be too overwhelming for the readers and they might eventually lose interest in your tweet. 

You can leverage a few tools to shorten the length of the URL or Link. 

7. Reuse Tweets that have performed well 

Utilize your tweets once again if they have performed well in the past. The fact that your followers liked your tweets is a reason big enough to reuse the content again. 

Twitter has a large number of daily users and the lifespan of a tweet isn’t too long since after a while your content can go down unread with multiple other tweets. 

Give your followers another chance to read your tweets and react to them. However, do moderate the content a little before publishing. You can change the text, use different pictures, or even use different hashtags to give a slight variation to your Tweet. 

8. Add A Funny Touch To Your Content By Adding Memes & Gif’s 

People take out their time from their schedules to look for entertainment by leveraging social media. While other platforms have other features to entertain their audiences eg.- Reels for Instagram. Similarly, Gif’s & Memes are popular on Twitter. 

Adding funny but relatable content to your Twitter feed will add more spark to your personal content and attract more views and visibility to your feeds. 

9. Communicate By Responding To Mentions & Retweets 

Your audience expects concern to be shown back to them when they show your brand their concern and love. Take some time off to acknowledge their messages, retweets, comments, or mentions. 

Even a nasty remark from your audience must be accepted with grace and acknowledged politely. When you engage actively with your audience, they start seeing the brand from a different perspective and as friendly and open. 

Sometimes, a simple Thank you might also do the trick and increase your user engagement and brand visibility. 

10. Do Your Research & Publish Your Tweet At The Right Time

Another important factor to keep in mind is to be selective about the time when you publish your content on Twitter. Conduct research to understand when your target audience is most active on Twitter. 

The Twitterati is most active during 8 am- 7 pm and adding Twitter posts during this duration can get you 40% more interaction in comparison to other time zones. 

Weekends are the time when people have extra time to surf their social media accounts. Results which Tweets published on weekends garner 20% more engagement than on weekdays.  

This will drastically increase the visibility of your content in their feed and make your brand more noticeable and help you get those extra likes and increase your follower base. 

Read more : Twitter Algorithm

Summing It Up

And it’s a wrap! Here were the Top 10 tips using which you can effectively improvise the visibility of your tweets and increase your engagement, brand presence and build social proof of your brand. 

We will conclude by giving one last tip- Don’t be on Twitter with the motto to fetch more sales and conversions. Instead, be on Twitter with the aim to engage with your followers. 

Embedding a Twitter widget may do the needful too! 

Since every person is different and reacts differently, do try the above strategies at your convenience to increase the visibility of your Tweets!